Privacy Policy

Last Updated: October 2026

Trauk ("Trauk," "we," "us," or "our") provides digital loyalty cards, rewards, offers, and related services that allow customers to participate in loyalty programs offered by local businesses.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use Trauk's website, applications, digital loyalty cards, and related services (collectively, the "Services").

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you use Trauk, we may collect the following categories of information:

Account Information

When you create or use a Trauk account, we may collect:

Phone number
Name
Email address
Account preferences
Profile information you choose to provide

Your phone number may be used to authenticate your account through a one-time verification code.

Loyalty and Transaction Information

When you participate in a business's loyalty program, we may collect:

Loyalty card membership
Stamps, points, visits, or other loyalty activity
Rewards earned or redeemed
Offers you receive or interact with
Store or business locations associated with your loyalty activity
Dates and times associated with loyalty activity

Reviews and User Content

If you choose to submit a review, rating, comment, photo, or other content, we may collect and display that information in connection with the relevant business or loyalty program.

Please do not submit sensitive personal information in reviews or other public content.

Technical and Security Information

To keep sign-in secure, Trauk processes limited technical information, including:

IP address, used for authentication security, rate limiting, fraud prevention and abuse protection
Sign-in and verification records (for example, when a verification code was requested or verified)

Trauk does not store your device model, browser type or operating system, and does not track your location. Our hosting providers may process standard technical request data as needed to deliver the Services securely.

Cookies and Local Storage

Trauk uses only strictly necessary browser storage (local storage) to keep you signed in and to remember the loyalty cards you have opened on your device.

Trauk does not use advertising cookies, tracking pixels, analytics services (such as Google Analytics, Google Tag Manager or Meta Pixel), session-recording tools or other third-party trackers.

If this changes in the future, we will update this Privacy Policy and, where required by law, ask for your consent first.

2. How We Use Personal Information

We may use personal information to:

Create and manage your Trauk account
Authenticate your identity and send verification codes
Provide digital loyalty cards
Track stamps, points, visits, rewards, and redemptions
Allow participating businesses to administer their loyalty programs
Process and display reviews and ratings
Provide customer support
Detect, investigate, and prevent fraud, abuse, unauthorized access, and other security incidents
Maintain and improve the Services
Diagnose technical problems
Analyze aggregated or de-identified usage trends
Communicate important information about your account or the Services
Comply with legal and regulatory obligations
Protect our rights, users, businesses, and property
Enforce our Terms of Service and other agreements

We will not use personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.

3. Loyalty Programs and Participating Businesses

Trauk provides technology that allows businesses to operate their own loyalty programs.

When you join a business's loyalty program, that business may receive access to information associated with your participation in its program.

Depending on the features enabled by the business, this may include:

Your name
Loyalty activity
Stamps or points
Rewards
Reward redemptions
Offers
Reviews or ratings you submit

Businesses do not automatically receive access to loyalty activity associated with unrelated businesses.

Each participating business may also have its own privacy practices. We encourage you to review the privacy policy of businesses whose loyalty programs you join.

4. Promotional Communications

Trauk does not currently send promotional or marketing campaigns.

When you create an account, you may indicate whether you would like to receive promotional emails in the future. We record this choice. If promotional communications are introduced later, they will only be sent where permitted by applicable law (including Canada's Anti-Spam Legislation), with your consent where required, and every message will include a way to unsubscribe.

You will continue to receive essential communications related to your account, security, sign-in and the operation of the Services.

5. SMS and Phone Verification

Trauk may use third-party telecommunications providers to send one-time verification codes and other permitted SMS communications.

Your phone number may therefore be processed by our service providers for authentication, fraud prevention, delivery, and related technical purposes.

Trauk does not use your phone number to send promotional messages unless permitted by applicable law and, where required, you have provided the appropriate consent.

Message and data rates may apply depending on your mobile provider.

6. How We Share Information

We do not sell your personal information.

We may disclose personal information in the following circumstances:

Participating Businesses

We may provide participating businesses with information necessary to operate and administer the loyalty programs you choose to join.

Service Providers

We use third-party service providers to help operate Trauk, including providers for:

Cloud hosting
Database services
Authentication
SMS and telecommunications
Email delivery
Security
Customer support
Infrastructure and technical services

These providers may process personal information on our behalf and are required to handle information according to applicable contractual and legal requirements.

Legal and Safety Reasons

We may disclose information where reasonably necessary to:

Comply with applicable law, regulation, legal process, or government request
Detect or prevent fraud or security incidents
Protect the rights, property, or safety of Trauk, our users, businesses, or others
Enforce our agreements
Establish, exercise, or defend legal claims

Business Transfers

If Trauk is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. International Data Transfers

Trauk may operate internationally and may use service providers located in countries other than the country where you live.

As a result, your personal information may be transferred to, stored in, or processed in countries that may have different data protection laws from your country of residence.

Where required by applicable law, Trauk will implement appropriate safeguards for international transfers of personal information.

These safeguards may include contractual protections, recognized transfer mechanisms, adequacy decisions, or other legally recognized safeguards.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Provide and maintain the Services
Maintain loyalty and transaction records
Meet legal, accounting, tax, regulatory, and contractual obligations
Resolve disputes
Prevent fraud and abuse
Enforce our agreements
Protect our legitimate business interests

Retention periods may vary depending on the type of information and the purpose for which it was collected. For example, verification codes are deleted within a day of expiring, and sign-in security records are deleted after 30 days.

When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

9. Account Deletion

You can delete your Trauk account at any time from Profile → Delete account in the app, or by contacting our Privacy Officer.

When you delete your account:

Your sign-in account is permanently deleted
Your name, email address and phone number are removed from your loyalty memberships
Messages you sent to Trauk support are deleted
Verification-code and sign-in security records linked to your phone number are deleted

Stamp, point and reward history is kept in anonymized form so participating businesses keep accurate records and totals. This history is no longer linked to your name, email or phone number.

Certain information may remain temporarily in backups before being automatically overwritten. We may retain limited information where required by law.

10. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have rights regarding your personal information, including the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information
Request restriction of certain processing
Object to certain processing
Withdraw consent where processing is based on consent
Request portability of certain information
Opt out of certain marketing communications
Lodge a complaint with a relevant privacy or data protection authority

These rights are not absolute and may be subject to legal exceptions.

To exercise a privacy right, contact us using the information provided below. We may need to verify your identity before completing certain requests.

11. Privacy Rights in Certain Jurisdictions

Privacy laws vary by jurisdiction.

Depending on where you reside, additional rights may apply under laws such as the Quebec privacy framework, Canadian privacy legislation, the European Union's General Data Protection Regulation (GDPR), the United Kingdom's data protection laws, and applicable United States state privacy laws, among others.

Where such laws apply to Trauk, we will process personal information in accordance with applicable requirements.

If you are located in the European Economic Area, United Kingdom, or another jurisdiction where a specific legal basis for processing is required, the legal basis for processing may include:

Performance of a contract
Compliance with a legal obligation
Your consent
Our legitimate interests, where permitted by law
Protection of vital interests
Other lawful grounds recognized by applicable law

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable legal limitations.

12. Children's Privacy

The Services are not intended for children under the minimum age required to use online services in their jurisdiction.

Trauk does not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to Trauk in violation of applicable law, please contact us so that we can investigate and take appropriate action.

13. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

You are responsible for maintaining the security of your account and device and should not share verification codes with others.

14. De-Identified and Aggregated Information

We may create aggregated, statistical, or de-identified information from personal information.

Where permitted by applicable law, we may use such information for purposes including:

Analytics
Service improvement
Business intelligence
Security
Research
Product development

We will not attempt to re-identify de-identified information except where permitted or required by law.

15. Third-Party Services and Links

The Services may contain links to third-party websites, services, applications, or content.

Trauk is not responsible for the privacy practices of third parties that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, or legal requirements.

When we make material changes, we may provide notice through the Services, by email, or through another legally appropriate method.

The "Last Updated" date at the top of this Privacy Policy indicates when the policy was most recently updated.

Your continued use of the Services after an updated Privacy Policy becomes effective means that the updated policy applies to your use of the Services, to the extent permitted by applicable law.

17. Privacy Officer

Trauk has designated a Privacy Officer responsible for protecting your personal information.

Privacy Officer

Trauk

Email: info@theavs.group

Phone: (438) 483-3462

You can contact the Privacy Officer to:

Ask questions about this Privacy Policy or how we handle your information
Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your account or personal information
Withdraw consent or make a privacy complaint

Please include enough information for us to identify your account (for example, the phone number you use to sign in) and describe your request. We may ask you to verify your identity before processing it, and we aim to respond within 30 days.

18. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Trauk

Email: info@theavs.group

Phone: (438) 483-3462

For privacy-related requests, please include enough information for us to identify your account and understand your request.

We may ask you to verify your identity before processing certain requests in order to protect your personal information.

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This Privacy Policy is intended to provide general information about Trauk's privacy practices. It does not create contractual rights beyond those required by applicable law. Where mandatory privacy laws provide greater rights or protections, those laws will prevail.